In 2023, most internet users are aware of the potential risks and dangers that come with using the online world. Cybercriminals are constantly developing new ways to steal people’s personal data and extort large ransoms, leaving many users vulnerable.
To avoid these attacks, it’s important to follow common-sense precautions such as avoiding freeware sites which promote illegitimate or cracked versions of popular software, and not opening email attachments from unknown senders.
However, even when engaging in best practices online, some cybercrimes occur without the user being immediately aware; a prime example of this is “malvertising” – an insidious threat that has the ability to rope in unsuspecting victims.
What is Malvertising?
Malvertising is a dangerous type of cyberattack that exploits online advertising networks to spread malicious content, such as malware and ransomware. Attackers disguise malicious code in advertisements for popular products, services and websites, which can then redirect users to malicious websites or install malware on devices when clicked on.
Traditionally, in order to protect against this type of attack, internet users need only stay alert while browsing the web and be sure when downloading new programs that are part of software bundles that may contain browser extensions.
But what happens when you naively go to one of the most reputable and universally trafficked search engines in the world, Google, only to find yourself victimized, not by malvertising hacks executed via infiltrated ads, but by advertisements that were actually approved and then promoted on the Google Ads platform?
How Are Hackers Use Google Ads to Steal Data and Spread Malware?
Hackers have recently been exploiting the Google ads platform to victimize individuals and entities in both the private and public sectors. Reports indicate that Google has been duped into running fake ads for products and services such as Adobe Reader, Microsoft Teams, OBS, Slack, and Thunderbird.
These malicious ads lead users to malware gangs like AuroraStealer, IcedID, Meta Stealer, RedLine Stealer, Vidar, Formbook, and XLoader. This major breach of security seems to be an indictment of Google’s lax policies rather than a sophisticated new attack from the online underworld.
According to a statement from Google on the matter, “Bad actors often employ sophisticated measures to conceal their identities and evade our policies and enforcement. To combat this over the past few years, we’ve launched new certification policies, ramped up advertiser verification, and increased our capacity to detect and prevent coordinated scams. We are aware of the recent uptick in fraudulent ad activity. Addressing it is a critical priority and we are working to resolve these incidents as quickly as possible.”
These failures on the part of Google is startling, especially considering that in 2022, Google’s ad revenue was $224.47 billion dollars. Additionally, the fact that they are technically a participant in these online schemes potentially opens up the organization up to liability, as the organization may possibly be considered to be operating as an accessory to cybercrime.
Google needs to take action in order to prevent the continued exploitation of their business model by online criminals. This is an issue that does not get enough news coverage, but it is nonetheless a serious problem that must be addressed if customers are to continue trusting Google. As one of the world’s largest companies and most profitable organizations, Google has the resources at its disposal to increase security protocols by hiring more personnel and creating stricter vetting process for advertisers. In doing so, they would make significant progress towards protecting consumers from becoming victims of cybercrime and fraud.
The internet advertising mechanisms that currently exist, which already include the annoying adware programs like ‘Pdf download tool’ that bombards users with sponsored ads and browser hijackers and extensions like Infinity Search that literally take over your online search attempts, are dangerous enough. But, if Google, which is regarded as the gold standard among search engines ceases to be safe for web browsers, where will novice internet surfers be able to turn to in order to conduct safe searches online?