It’s critical now for African destinations to promote domestic tourism, which also paves the way for international tourism. The key will be the ability to predict the potential effects of COVID-19 on tourist behaviour.
AuthorTafadzwa Matiza
Dr Tafadzwa Matiza is a Senior Lecturer and Researcher in Tourism, North-West University.
He is a researcher with the Tourism Research in Economic Environs and Society (TREES) Research Unit. He holds a Bachelor of Technology (Hons) in International Marketing (CUT-Zim), a Master of Commerce in Business Management (University of Limpopo-SA) and a PhD in Commerce in Business Management (Nelson Mandela University – SA). His research interests are in Nation Branding - an emerging field in international and strategic marketing - particularly within the context of destination branding and marketing, tourism destination image evaluation and development, as well as tourism investment promotion.